The Future of Tanning is Here

Find Your Perfect Custom Tan

Take a quick quiz to discover your personalized self-tanning blend — formulated by professional spray tan experts for your unique skin tone and undertone.

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What Makes faux. Different

Skip the one-shade-fits-all tan. faux. combines skin science, skincare, and sunless technology to deliver your perfect glow — tailored to you.

Created by professional spray tan artist Colleen Devlin, faux. uses a proprietary Smart Glow Tech™ quiz to analyze your skin type, undertone, and tone depth. The result? A custom-blended self-tanning mousse made just for your complexion — no orange tones, no guesswork.

  • Vegan

  • Cruelty-Free

  • Paraben-Free

  • Made in the USA
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How It Works

1. Take the Quiz — Answer a few quick questions about your skin tone, undertone, and tan goals.

2. Get Your Custom Formula — Our Smart Glow Tech™ matches you with a unique blend of DHA, base tone, and skincare actives.

3. Glow With Confidence — Enjoy a believable, streak-free tan that feels like luxury skincare.

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Ingredients That Love Your Skin

Every faux. formula is crafted with clean, skin-loving ingredients for hydration, balance, and radiance.

  • EcoCert DHA for an even, natural tan
  • Erythrulose for a smooth, fade-free glow
  • Aloe Vera, Green Tea & Bamboo Extracts to calm and nourish
  • Hyaluronic Acid & Vitamin E for deep hydration

Each product is small-batch blended in the USA using sustainable, vegan, and cruelty-free ingredients — packaged beautifully in recyclable luxury boxes.

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Why People Love faux.

"“The most natural tan I’ve ever had—it literally looks like my skin, just glowier.”"
"“I love that it’s made for me. The quiz was easy, and the results were spot-on.”"
"“I’ve tried every tan out there. faux. feels like luxury skincare that just happens to bronze.”"

Meet the Founder

Colleen Devlin is the founder of faux., a luxury custom self-tanning line powered by skin science and technology. With over 14 years of experience as a professional spray tan artist and owner of The Spray Spa, she’s mastered the chemistry behind natural, skin-specific color.

Drawing on her expertise in color theory, DHA formulation, and skin behavior, Colleen developed the proprietary faux. Skin Analysis Quiz — an algorithmic system that determines each person’s ideal blend of DHA percentage, base tone, and skincare actives for a flawless, true-to-skin glow.

Her mission: to make self-tanning smarter, more inclusive, and grounded in science.