The Future of Tanning is Here

Find Your Perfect Custom Tan

Take a quick quiz to discover your personalized self-tanning blend — formulated by professional spray tan experts for your unique skin tone and undertone.

What Makes faux. Different

Skip the one-shade-fits-all tan. faux. combines skin science, skincare, and sunless technology to deliver your perfect glow — tailored to you.

Created by professional spray tan artist Colleen Devlin, faux. uses a proprietary Smart Glow Tech™ quiz to analyze your skin type, undertone, and tone depth. The result? A custom-blended self-tanning mousse made just for your complexion — no orange tones, no guesswork.

  • Vegan

  • Cruelty-Free

  • Paraben-Free

  • Made in the USA

How It Works

1. Take the Quiz — Answer a few quick questions about your skin tone, undertone, and tan goals.

2. Get Your Custom Formula — Our Smart Glow Tech™ matches you with a unique blend of DHA, base tone, and skincare actives.

3. Glow With Confidence — Enjoy a believable, streak-free tan that feels like luxury skincare.

Take The Quiz

Ingredients That Love Your Skin

Every faux. formula is crafted with clean, skin-loving ingredients for hydration, balance, and radiance.

  • EcoCert DHA for an even, natural tan
  • Erythrulose for a smooth, fade-free glow
  • Aloe Vera, Green Tea & Bamboo Extracts to calm and nourish
  • Hyaluronic Acid & Vitamin E for deep hydration

Each product is small-batch blended in the USA using sustainable, vegan, and cruelty-free ingredients — packaged beautifully in recyclable luxury boxes.

Take The Quiz

Meet the Founder

Colleen Devlin is the founder of faux., a luxury custom self-tanning line powered by skin science and technology. With over 14 years of experience as a professional spray tan artist and owner of The Spray Spa, she’s mastered the chemistry behind natural, skin-specific color.

Drawing on her expertise in color theory, DHA formulation, and skin behavior, Colleen developed the proprietary faux. Skin Analysis Quiz — an algorithmic system that determines each person’s ideal blend of DHA percentage, base tone, and skincare actives for a flawless, true-to-skin glow.

Her mission: to make self-tanning smarter, more inclusive, and grounded in science.